Every space we design is rooted in who it’s for and how it will be used, creating places that are as authentic and lasting as the people connected to them. Our name reflects this vision. We chose Identity because we believe architecture should be about the identity of our clients, our projects, and the communities we serve. We align bold ideas with real-world economics delivering clarity, accountability, and long-term return from initial schematic design to completed construction. At Identity Architects, our process is where creativity and accountability meet. We are collaborative by nature and disciplined by process.
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- info(at)identityarchitects(dotted)com
- 111 Travis Street, Houston, TX 77002
Commercial Architecture and Design Build in Houston, Texas
care,
create
communicate
A Commercial Architecture Practice in Houston
Projects
our portfolio
At Identity Architects , our work is grounded in two core areas: Spaces that perform and places that attract life in our Healthcare and Commercial design.
For more than 23 years, we’ve seen how design of the built environment directly shapes success. How a healthcare space can influence efficiency, patient trust, and long-term adaptability. How commercial placemaking developments, retail centers, office spaces can draw people in, support tenant success, and create lasting value.
We approach each project design with the same principle: design should deliver measurable impact: operationally, financially, and experientially. Where performance meets place.
Our Project Map Across Texas
Current-
Future
Past
CommercialArchitecture Disciplines
Expertise is what allows design to perform in the real world. It stems from a deep understanding of how buildings come together: materials, systems, and construction methods, and how those decisions shape performance over time. This knowledge shapes the design from the start, helping navigate complexity, anticipate challenges, and create spaces that are both functional and meaningful to experience.
Architect-Led Design Build
Architect-Led Design
Build
Design-build is about collaboration, not separation. It brings designers and builders together to deliver projects faster, better, and more cost-effectively.
Placemaking
Placemaking
Placemaking is the practice of designing and activating public and private spaces to foster connection, belonging, and community life.
Architecture
Architecture
We craft spaces and structures that embody your brand and amplify your success, merging intent with striking design to leave a lasting impression.
Master Planning
Master Planning
Successful commercial master planning is not about fitting buildings onto acreage — it’s about designing circulation, visibility, and efficiency into the DNA of a site.
Healthcare
Healthcare
Healthcare design requires more than aesthetics. It requires precision, empathy, and operational intelligence.
Insights for Developers and Owners
meet our team
We’re a collective of architects, designers, project and construction managers, and creative strategists who believe great projects start with great people.
Leadership
Keenon Rayner, AIA, IIDA
Founder and Managing Principal
David R. Kastendieck
Founding Principal
Thomas De Froy, AIA
Principal Schematics Leader
Bryan Cater, AIA
Principal Production Leader
Brandon Srebalus
Admin Director
Keenon Rayner, AIA, IIDA
Founder and Managing PrincipalWe don’t just design buildings, we build relationships, ask better questions, and push boundaries.
Bio
David R. Kastendieck
Founding PrincipalWe don’t just design buildings, we build relationships, ask better questions, and push boundaries.
Bio
Thomas De Froy, AIA
Principal Schematics LeaderWe don’t just design buildings, we build relationships, ask better questions, and push boundaries.
Bio
Bryan Cater, AIA
Principal Production LeaderWe don’t just design buildings, we build relationships, ask better questions, and push boundaries.
Bio
Brandon Srebalus
Admin DirectorWe don’t just design buildings, we build relationships, ask better questions, and push boundaries.
BioWhywork with us
INCREDIBLE TEAM MEMBERS
IN DESIGNED CONSTRUCTION VALUE
SQUARE FEET OF BUILT ENVIRONMENTS
CLIENTS SERVED ACROSS 120+ MUNICIPALITIES
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Projects rarely get complicated because someone planned for a surprise. They get complicated in the gaps between teams, expectations, and information. That’s why we believe one of the most important parts of architecture happens before a drawing ever reaches construction: building relationships with the people responsible for bringing the project to life. When architects, engineers, consultants and contractors understand how each other works, communication gets clearer, expectations get stronger and problems are easier to solve before they become expensive ones. The relationship isn't separate from the process. It’s part of what makes the process work. CARE.CREATE.COMMUNICATE. #RelationshipDriven #thankfulforourrelationshipswithconsultants #IdentityArchitects #commercialarchitectureture
Designing for Long Term performance starts early, with how people will use the space, how it can adapt over time, and HOW DESIGN CAN CONTINUE SUPPORTING THE OWNER'S INVESTMENT well beyond opening day. The best design decisions aren't made just for today. They're made with an understanding of what a place will need to become. Buildings change. Businesses evolve. Communities grow. The spaces we design have to be ready to evolve with them. Designing places that look good and function long after we leave. #HoustonArchitecture #Commercialrealestate #Identityarchitects #Houstonretaildesign
For commercial developers, long-term project success is defined by how quickly and fluidly a property can be leased without breaking the bank. In this discussion of the Woodsons Reserve project, our team explores how we carved out a highly functional, fully leased retail and coffee shop development from a larger master-planned community. By selecting tried-and-true, durable materials like corrugated aluminum and faux woods, we designed a space that stands the test of time, fits the surrounding natural context, and serves both the developer’s budget and the community’s daily needs. Learn more about how we work at IdentityArchitects.com. #HoustonArchitecture #ArchitectLedDesignBuild #DesignBuild #CommercialDevelopment #HoustonDevelopers
Thomas De Froy and Bryan Cater sit down to discuss the design of Hive Academy in Spring, Texas, a recently completed school for family-owned business owners Steven and Julie Eilers. For their very first new construction project, success started with a schematic design phase built entirely on listening to what was lacking in their current operation. By translating those early conversations into a successful interior layout, our team helped bring the client’s vision to life in a way that serves both the business owners and the families who experience the space every day. Learn more about how we work at IdentityArchitects.com. #HoustonArchitecture #ArchitectLedDesignBuild #DesignBuild #CommercialDevelopment #HoustonDevelopers
Step inside the newly completed Hive Academy as we catch up with owner Julie Eilers to see how the space is performing now that they have fully moved in. From separate entrances and exits that streamline drop-off traffic flow to phenomenally sized classrooms tailored to specific age groups, the physical layout was designed around daily school operations. We also highlight the subtle, playful details that set the school apart—like the custom lit-up hexagon ceiling features and matching flooring that bring their "Bumblebee School" identity to life. Learn more about how we work at IdentityArchitects.com. #HoustonArchitecture #ArchitectLedDesignBuild #DesignBuild #CommercialDevelopment #HoustonDevelopers