The IdA Story

Always Evolving, Always Creating: A Journey of Growth and Innovation

Identity Architecture is the firms name and represents the work we do. Identity Architects is the people that make the firm. IdA is the what we say day to day when referring to ourselves. From the start, our vision has been to rethink how architecture serves people, projects, and communities—bringing architects back to the center of the building and development process where creativity and accountability meet. We’ve always been a growing firm—seeking better ways to serve our clients, strengthen communities, and push the boundaries of what architecture can deliver.

Our name reflects that vision. We chose Identity because we believe architecture should be about the identity of our clients, our projects, and the communities we serve—not about the names of the founders. Every space we design is rooted in who it’s for and how it will be used, creating places that are as authentic and lasting as the people connected to them.

Our journey has been defined by innovation and adaptability. We entered healthcare design because we knew we could bring something different: speed, quality, and the warmth of hospitality design to a market that too often felt sterile in the wrong way. We embraced architect-led design-build to take greater ownership of outcomes, ensuring that the creative vision is carried through construction with clarity, accountability, and precision.

As we’ve grown, we’ve leaned hard into placemaking—because we believe design should do more than solve problems; it should connect people and bring communities together. More recently, we’ve expanded into commercial development, an investment that not only allows us to shape projects from a broader perspective, but also deepens our education and understanding of the forces that influence our clients’ decisions.

Every project is unique, and so is our approach. We tailor our services to align with each client’s goals, using a collaborative process grounded in communication, care, and creativity. Whether we are designing a healthcare clinic, retail destination, or mixed-use community, our aim is the same: to create thoughtful, high-performing places that foster connection, growth, and long-term value.

At Identity, we are more than architects—we are partners, builders, and placemakers. We bring bold ideas to life and deliver a lasting impact.

Our Core Values

Our History

Culture

Company culture revolves around our core value of CARE. We care about each other and treat everyone with respect as we all understand the value each team member brings to the company. We enjoy who we work with and have structured activities such as quarterly outings, happy hours, out of office company meetings, regular staff catered lunches and group birthday celebrations. You can often find employees though out the downtown area and in Market Square Park having lunch together or just grabbing some fresh air.

Market

Our work centers on three core markets: Retail, Healthcare, and Office.

Retail
We design retail environments that go beyond buildings to create experiences—spaces that inspire connection, encourage discovery, and foster repeat business. From site-appropriate stand-alone stores to vibrant mixed-use destinations, our portfolio includes a wide range of building types, styles, and functions. Our expertise spans ground-up developments, renovations, and tenant build-outs, giving us the flexibility to deliver at any scale.

Healthcare
Our healthcare work is rooted in two goals: improving patient comfort and enhancing operational efficiency. With experience in medical office buildings, clinical interiors, imaging, hospital renovations, and neighborhood urgent/emergency care facilities, we design spaces that support healing, streamline processes, and contribute to the delivery of high-quality care.

Office
We approach every office project by first understanding the people and processes that define it. Whether for corporate, medical, or professional services, we design workplaces that reflect culture, support long-term goals, and foster productivity. The result is an environment that is healthy, adaptable, and enjoyable for the people who use it every day.

Studio

Identity Architecture is located in the Historic District of Downtown Houston on the first floor of the 103-year-old Bayou Lofts Building. This Historic Art Deco building was constructed in 1911 to house the Southern Pacific Railroad's regional office. We occupy a 6,000 square foot collaborative open studio environment, where our "no doors" policy provides unparalleled communication at all levels, allowing us to leverage each team member's unique talents. Life at Identity Architects is full of diversity and has a spirit of family. Each quarter the entire staff, including the principals and interns, venture outside together for social activities, team building, or enlightening adventures. 

Process

Our everyday process is one in which we collaborate, communicate, and coordinate with the project team throughout the successive phases of design. The essential ingredient to our process is our ability to quickly and effectively determine the highest priority requirements during the initial programming, or schematic design, phase. This allows us to prioritize the client’s ideas, needs, technologies, material resources and standards seamlessly throughout the project. As a result, we leave behind well-designed buildings of inspiration, innovation and technology.

Belief

We believe that by encouraging our creative teams to embrace new ways of thinking along with tried-and-true problem solving, our designs are able to push the envelope and maximize the value of the buildings. Both research and innovation contribute to making the best planning and design decisions, building performance, and ultimately deliver positive experiences in and around the places we design.

Goals

Our goal is to deliver unparalleled customer service. Whether our client’s needs are centered on new construction or renovations, Identity Architects approach each project with the same assurance: a talented, high-performance team will be ready to engage and create greater value through our critical thinking and collaborative style.